Maximize Your Opt-In Conversions
Andrew ChambersSo, you have worked hard building backlinks, optimizing your site, using social
bookmarking, blog commenting and forming email joint ventures and you have attracted
a visitor to your website.
As you know already, the money is in the list so you need your web visitor to Opt In (i.e.
to give you their email address) and voluntarily join your mailing list. Now this sounds
simple enough but many people see very low conversions (in some cases as low as
single digit conversions) on their sites. Few marketers focus enough of their attention on
their conversion rates and this is a massive missed opportunity.
Improving your conversion rate is one of the cheapest way of increasing your profits. It’s
logical that increasing your conversion rate will have a corresponding effect on your
site’s profitability as you have the chance to guide every new subscriber through your
sales funnel and you can do this without increasing your traffic generating activities or
expenses.
In summary, building backlinks, optimizing your website, using social bookmarking, blog commenting, and forming email joint ventures are all ways to attract visitors to your website. The goal is to get these visitors to opt in and give you their email address by voluntarily joining your mailing list. Improving the conversion rate, or the percentage of visitors who opt in, is a way to increase profitability without increasing traffic or expenses. Many marketers do not focus enough on their conversion rates, which is a missed opportunity for increasing profits.